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| 市场营销硕士-打造中国人的品牌 | |||||||||||||||||||
| 文章来源：澳大利亚留学网 文章作者：澳大利亚留学网 发布时间：2004-03-19 | |||||||||||||||||||
Master of Marketing 国际市场竞争已经跨越了产品竞争阶段，进入了品牌竞争时代。一个国家是否拥有国际驰名品牌，拥有多少国际驰名品牌，已成为该国经济实力和国际竞争力的象征。我国企业要在国际竞争中立于不败之地，必须适应品牌竞争时代的要求，开展品牌营销，创出中国的世界名牌。 在加入世贸以后我国各大公司对营销人员的需求越来越大，素质的要求越来越高，这样以来既有工作经验又有国际营销知识和观念的人才将会变的炙手可热，成为人才市场的抢手货。 RMIT的市场营销硕士是在对有3年营销经验人士的再培养，输入新观念，提高营销整体管理的能力，培养出新一代的营销经理！ Course Code: 167732 Course Name: MASTER OF BUSINESS (MARKETING) Course Description: The program addresses the need for high level expertise in marketing, specifically for managers whose career development and interests are leading into marketing management. Those whose position requires an in depth appreciation of the role of marketing on the overall success of the organisation would benefit from this program. The Masters stage is one year part time after completion of a two year part time postgraduate diploma. Mode and Duration: Three years part-time with approximately eight contact hours per week. This includes two years part time for the Graduate Diploma in Marketing and one year part time for the Master of Business (Marketing). Professional Recognition: Students who successfully complete the degree qualify for membership of the Australian Marketing Institute and the Market Research Society of Australia. Recognition of Prior Learning: Applicants who have successfully completed postgraduate studies may be considered for advanced standing, while applicants holding a Graduate Diploma in Business (Marketing) from RMIT will be articulated into the final year of the Masters program. Articulation and Credit Transfer: applicants holding a Graduate Diploma in Business (Marketing) from RMIT will be articulated into the final year of the Masters program. Fees: (international students) Fees charged for the Masters of Busines (Marketing) are $12,600.00 per year. Entrance Requirements - International students: For Stream A, an approved non-marketing degree from a University or College of Advanced Education and a minimum of three years relevant industry experience. For Stream B, a marketing undergraduate degree from a University or College of Advanced Education and a minimum of three years relevant industry experience. Special entry may be granted to applicants who do not possess the basic entrance qualifications but who can demonstrate through previous study and/or professional work experience their capacity to successfully undertake this program. Students only enter the final Masters stage after compltion of a Graduate Diploma to a satisfactroy standard. All students are initially enrolled in the Graduate Diploma in Marketing. Course Structure: Year 1 - Option A: 8 subjects from: MK510 Marketing Management and Implementation 12 MK511 Buyer Behaviour 12 MK512 Marketing Communication Strategy 12 MK513 Marketing Research and Forecasting 12 MK712 Financial Analysis For Marketers 12 MK713 Strategic Marketing Decision Making 12 MK*12 Approved Marketing Elective - 12 Credits 12 MK*12 Approved Marketing Elective - 12 Credits 12 Option B: 8 subjects from: MK712 Financial Analysis For Marketers 12 MK713 Strategic Marketing Decision Making 12 MK*12 Approved Marketing Elective - 12 Credits 12 MK*12 Approved Marketing Elective - 12 Credits 12 MK*12 Approved Marketing Elective - 12 Credits 12 MK*12 Approved Marketing Elective - 12 Credits 12 MK*12 Approved Marketing Elective - 12 Credits 12 MK*12 Approved Marketing Elective - 12 Credits 12 Year 2 - Option A: 3 subjects from: MK720 Company Based Action Project 24 MK725 Comtemporary Marketing Seminar Series 12 MK*12 Approved Marketing Elective - 12 Credits 12 Option B: 3 subjects from: MK720 Company Based Action Project 24 MK725 Comtemporary Marketing Seminar Series 12 MK*12 Approved Marketing Elective - 12 Credits 12
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